We’ve all been there – a busy, working mom trying to provide the best care for her child while managing everything life throws her way.

One of the biggest challenges? Finding stylish, comfortable clothing for children of all ages in one place.

That’s where Blueberries comes in.

Blueberries is a Danish company based in Vejle, Denmark, dedicated to offering high-quality, long-lasting children's clothing that blends style, comfort, and practicality. Our mission is to make it easy for parents to find dependable, beautifully crafted kidswear they can trust all from trusted Danish brands.

By collaborating with Claire Group, Blueberries proudly resells two of their standout in-house brands: Danamade and Hust & Claire. This partnership allows us to bring our valued customers the best deals and a wide variety of sizes, all under one roof. In fact, Blueberries is the only store offering the complete Hust & Claire collection.

We're passionate about supporting and promoting Danish design. As we continue to grow, we're expanding our range with even more Danish brands — always keeping quality, durability, and comfort at the heart of everything we do.

What sets Hust & Claire apart?
Hust & Claire, a trusted Danish brand, creates soft, high-quality clothing made for kids' everyday adventures. Prioritising comfort and movement, their playful yet practical styles from bodysuits to jackets are not only stylish but also long-lasting and made to endure active play.

Beyond fashion, Hust & Claire is committed to ethical and sustainable production. They ensure fair working conditions, support animal welfare, and embrace responsible fashion, making it easy for parents to choose stylish, consciously made clothing that stands the test of time.

Claire Group
Founded in 1984 by Anders Hust, Hust & Claire is part of Claire Group, a Scandinavian fashion house known for its focus on environmentally responsible clothing. Since 1975, Claire Group has championed ethical production, ensuring fair working conditions across every stage from design to manufacturing.

With a strong commitment to social and environmental responsibility, Claire Group continues to lead the way in sustainable fashion.